Tag Archives: klout

Klout Facebook Request via Twitter Email

Twitter leads summary email with a promotion of Facebook … until you click the link.

Twitter’s new summary email has been slowly rolled out to users. They started with inactive accounts, and last night this personalized email was sent to most users. Surprisingly many of the top stories where a promotion of Facebook.

I had access to a dozen of the new Twitter summary emails sent last night and two of them led with a promotion of Facebook.

Automated curation can certain lead to issues like this were competitors are promoting each other, and if people are sharing their Facebook pages on Twitter, maybe they should show up as the lead in a summary email. The problem is . . . they aren’t.

Many shared Klout links now redirect to Facebook.

I have written previously about how Klout is making an aggressive push to get people to connect their Facebook accounts, invite friends to their service and authorize their Facebook app. Now Klout has  started to redirect links to their own site so the automatcally go to Facebook. Frequently when you click on shared Klout link, it will take you to Facebook for another attempt to get you to connect.

This aggressive approach has been highlighted by the new Twitter summary email.  When you click on the link to go to what you believe is Facebook, you actually end up going to Klout and get this message.

 

The actual link code is fairly complicated, and I assume is making sure anyone clicks on a link is prompted to connect their Klout account to Facebook and/or invite others to join:

https://t.co/redirect?url=https%3A%2F%2Fwww.facebook.com%2Flogin.php
%3Fapi_key%3D128085897213395%26cancel_url%
3Dhttp%253A%252F%252Fklout.com%252Foauth_fb_callback%253
Ferror_reason%253Duser_denied%252
6error%253Daccess_denied%2526error_description%253
DThe%252Buser%252Bdenied%252Byour%252Br
equest.%26display%3Dpage%26fbconnect%3D1%26next%3
Dhttps%253A%252F%252Fwww.facebook.com%
252Fdialog%252Fpermissions.request%253F_path%253
Dpermissions.request%2526app_id%253D1280858
97213395%2526redirect_uri%253Dhttp%25253A%25252
F%25252Fklout.com%25252Foauth_fb_callback%2
526display%253Dpage%2526type%253Dweb_server%2526
perms%253Doffline_access%25252Cemail%2525
2Cread_stream%2526fbconnect%253D1%2526from_login%
253D1%2526client_id%253D128085897213395
%26rcount%3D1%26skip_api_login%3D1&sig=
b94727f253f9eba0a4401a26a9ae233a7d3f3ded&iid=12e46f
eb-61fe-4a82-afa4-cdc0eea80bb6&uid=252263949&nid=12+158+20120603

Twitter’s Problem: User Confusion

Twitter’s summary email is getting it wrong. I click to go to Facebook, but in my case I am actually forwarded to Klout. Whether you think Klout is a useful site or not, I don’t want to click links in the Twitter email thinking I am going to one website only to end up at another. Klout can certainly redirect people from their own site to other pages. It is some of the most aggressive behavior I have seen, and Twitter shouldn’t be contributing to it with their confusing promotion of Facebook… err,  I mean Klout.

 

Klout Page wants to connect with Facebook

Be careful when you access your Klout account.

I haven’t accessed Klout in over a month, but tonight I started getting requests to connect on Klout via Facebook.

To see what was going on, I clicked on the notification. It took me to my Klout page and asked me to send requests to 51 friends. Many who likely have no clue what Klout is.

Klout also preselected a check box that gives them approval to send requests from my account at any time in the future.

I obviously didn’t click on the Send Requests button, but based on the number of requests I am getting, it seems a number of people are doing it.

Klout doesn’t list any benefit to me for sending these requests, so it seems fairly self serving on their part.

I just wanted to make people aware how many alerts they could be sending to friends if they do happen to approve it.

KloutBlurred

Klout score goes from 0 to 72 in a month, but system is broken.

The new Klout score is really broken.  The numbers are no longer clear or useful, just like the image to right.

I say this as someone who saw Klout scores go up for most of the accounts I manage or consult for. A couple client accounts had small  to medium drops and my own personal account dropped 5 points. So my opinion is far from sour grapes.

The Problem With “True Reach”

And as best I can tell, one big problem (there are many) is True Reach numbers. If an account you run gets mentioned even once by a high follower Twitter account, your score will go up like crazy (and I don’t use the word “crazy” lightly). I don’t consider a one-off mention by a popular account to be particularly meaningful. Yes it can lead to new followers (or in many cases not), but a mention is not influencing other people’s followers in most cases.

If you thought Klout had a problem when Kenneth Cole’s Klout score went up after a poor choice in taste and hashtag usage, that “controversy bump” would be compounded under the new system.

I manage one account, @universifree, that is less than one month old. It has Klout score of 72. Jay Baer (@jaybaer) is a leading social media practitioner and thought leader. He has been working in marketing for 20 years, he is a leading user of social media tools, he seems to speak four times a week and has contacts and connections in almost every industry. His score is now 68 (down from mid 80s). Look at his @mentions. He regularly gets a mention a minute. There are actually many examples of this. Leading venture capitalists, who are active in social media and hold the purse strings to millions of dollars, saw there scores drop 20 or more points. And yet my one new account, less than a month old, has a score of 72.

Here is why:

  • The account was seeded with followers from a my mildly popular @free account that has similar demographic.
  • The account ran a sweepstakes that required a retweet and follow to enter. (It got a lot of retweets.)
  • The account has gotten mentioned by a couple popular accounts due to good editorial but also long standing relationships.

I would love to say our Klout score is because we offers amazing engagement, which we do (@haleygate has done a good job running it). For the 60 tweets we have made, yes 60, I think we did a good job. Even if I believe that a year from now, we have an opportunity to be mentioned among some of the best student/education accounts in social media, we aren’t there yet (and it may takes years to get there), but our Klout score would make it appear like we have arrived.

The nuances of the new system are I am sure many, but with this new account, we haven’t even got to explore them. We are just a Twitter account (granted with a good start on followers) getting going and figuring out what we can best share and accomplish. So Facebook, Tumbler, et al, doesn’t figure in.

“Quit worrying about Klout.” — The Internet

Many are going to say, “Quit worrying about Klout scores; they were never meaningful anyway.” To that point I have to disagree. While I wouldn’t say Klout scores were a true measure of influence, I did use them as a valuable metric, particularly for Twitter engagement as well as general Twitter influence. I could look at almost any Twitter account, and using bio, follower/following numbers, Klout score and their last 10 or twenty tweets, get a good feel for how this account fit into its own ecosphere as well as the Twitter world at large. I can’t do that anymore.

I have looked at multiple Twitter accounts in various verticals I follow, in my own community of Lawrence, Kansas, as well as at national brands, and pretty much the only scores that reflect true influence are those in the 90+ range. Before the Klout switch, I could get a general impression of activity and influence by a score in the 60s, 70s, and 80s. Now many of those accounts have all been squeezed into a range between 40 and 60, and I don’t find the Klout numbers meaningful even when amplifying the value of each point difference.

I acknowledge that this part of my critique may come from my heavy focus on Twitter. Perhaps the 60-80 range needed to be cleared out to allow for YouTube video creators and Facebook subscriptions. I  hope that this is the case. And as I finish this mini rant (but hopefully informative), I can only say that unlike many, I thought Klout numbers actually had some value. That is why it is more difficult for me to see them become almost useless. If this is Klout’s Netflix moment, I say end Qwikster or give us something new and meaningful fast.

Since you read a whole blog post about Klout (thanks by the way), I would be interested to hear your impressions of the new score or any other thoughts.

 

kloutfeatured

Klout: A social media company that doesn’t get social media?

Update 1:22PM 7/6/11 – Megan Berry, Klout Marketing Manager, responds below in the comments.

—–

Maybe I have gotten spoiled with the connectivity Twitter provides, but I am finding myself increasing frustrated when trying to communicate with what is supposed to be one of the leading social media companies . . . Klout.

I am active user of Klout for my own accounts and my client’s accounts.  While Klout scores aren’t a perfect metric, I do believe they provide some value.

With my heavy use, I at times have questions.  Klout’s new +K feature, to give influence on a topic with just a click, has inspired a couple questions.

Over the past month I have asked these questions about +K as well as a few other question (four total).  I asked these questions via @ messages to the Klout account.  I have never got a response.

Today Klout had a Facebook post about +K, so I decided to ask my question there.

 

 

 

I was doing multiple Facebook comments (keeping up with friends, etc), so when I looked at their post again, I didn’t see my question.  I posted it again, but this time took a screen shot. To my surprise, they deleted the questions again.

My question didn’t see that off topic to me. Feel free to let me know otherwise. They wanted users to give +K.  I was asking what the benefit was.  From my own experience, if they didn’t want to answer the question directly, they could have said, “We are working on lots of great use for +K.  Keep an eye on our accounts for future uses.”  But no, they just deleted my question.


This is only the second time I have ever had a Facebook comment deleted (the other involved calling out a account that was plagiarizing), and the idea that it was from a social media company account was very surprising.

Maybe I have too high of standards for social media, but I didn’t think those standards would be shot down by a company that bases its business around social media.  

You win Klout.  No more questions from me.

Update: My tweets on this subject led to a discussion of local Lawrence, Kansas businesses who don’t respond to @ messages and even emails.  One of my less tech savvy Twitter friends “replied all” to one of my tweets complaining that a local restaurant never responded to her.  Klout responded with this:

 

It was a little strange that Klout never responded to any of my direction questions, but responded to an inadvertent tweet someone else sent.  I almost feel worse about my Klout customer service experience knowing that they do respond, just not to me.

I am going to take Klout up on their offer to email them.  I have done that in the past, but in the last two months, I haven’t gotten a response to the one email I sent.