This past year I started doing videos and ended up recording over 40 of them. The majority of them were with Lauren Orsini as part of a series on Pinterest. There were also interviews, standalone videos and videos to supplement blog posts. This post outlines some of what I have learned. I hope you find it helpful.
Prepare for difficulties (or go with Google)
If you are recording interviews over the Internet, understand that you may lose all or some part of a recording. You are relying on the quality of of the Internet connection for all participants as well as the processing power of your computer. With so many factors, you should prepare that you will occasionally lose recordings. If you are looking for the easiest solution possible, consider Google Hangouts. By doing the recording in the cloud, you are losing some degree of control, but you are also “outsourcing” most of the hassle to Google. When I do my next interview, I will likely use Hangouts just for the ease of use.
Break up your online interview recordings into smaller chunks
I found particuarly when recording via Skype on Windows, that the audio frequently got out of synch or was lost altogether. I tried and paid for three different software programs to record on Skype and found all of them had issues. The shorter the recording the better the quality. If you have a Mac, I found that eCamm software worked the best for Skype interviews (see the tools I used at the end).
Edit down your content and then edit again
If you have a two seconds of dead air, just edit it out. People don’t mind jumps in video, and you are more likely to keep people engaged. When recording conversation (assuming you have permission as the editor) edit out some of the content. I am not saying to remove the personality in your videos, but if you end up running long on a point or repeating yourself, just edit it down.
Just be who you are
If you try to get all geared up to be on video, it comes through as over the top and fake. If you are excited and knowledgable about the subject, you just need to convey that information like you were talking to a friend.
Protect your computer resources when editing or recording video
When you are editing video, close all the other programs that you might have open (especially browers). Video editing software takes tremedous resources, and you will get done faster if you just have your editing software open. If you get bored while a video is rendering, pull out your phone for entertainment so you keep computer resources focused on video. If you are doing an interview, try to keep your notes in “small-footprint” text editing program. If you need to have browser windows open, keep them to a minimum.
It helps to be first to cover a topic.
Some of my more popular videos were essentially tours on online services I liked. The demand for video is high, but so is the amount of video being created. In order to stand out, show people how a new product works via screencasts. If it is a product that you think is good, other people will be interested and search out videos about that product. My RebelMouse walkthrough video was one of the first to give an overview of the product and ended up being one of my most popular videos.
Recommended Basic Video Tools
ecamm Call Recorder