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This piece on mobile advertising and marketing ended up running rather long, but it is broken up into three sections for easy viewing: Creating monetizable events on phones is difficult. Three examples of mobile struggles. Where mobile does work. If you want to go right to the success cases, feel free, but I hope you [...]
Miracle Whip has a history of non traditional advertising. They paid Lady Gaga to include their product in the music video for “Telephone” in 2010, and frequently places ads and sponsored content in video games like Skate 3. But all of that is fairly tame, compared to the tweets coming from the Miracle Whip official Twitter account on [...]
Additional Update (2/15): Pinterest adds disclosure about how they (might) make money, my error about Skimlinks and a conversation with the Pinterest CEO. Update (2/9): Based on the considerable converge that this blog post received, I have published a new post that shares what I learned. I swore I wasn’t going to write about Pinterest again for a [...]
This is the fifth post in a six part series on Pinterest. What businesses should use Pinterest? In order to determine if you business is a good fit for Pinterest, it is best to understand why Pinterest is so popular, and then try it out for yourself once you understand the basics. Most businesses should [...]
Google Plus is new enough that I am only beginning to understand all the nuisances. Aside from looking at how Breaking News, Mashable and my local paper The Lawrence Journal-World are using it, my use cases are fairly limited. The experience I am going to share is isolated, but it is first hand. How @free [...]
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