Author Archives: Josh Davis

About Josh Davis

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SlideShare vs Scribd

Quick Summary

SlideShare is best for hosting high-quality, business focused presentations and documents. The clear choice if you are willing to pay for a premium account that offers analytics and lead generation. 

Scribd is for best for bulk document uploads or high-quality imbedding options for your own site. You give up a strong branded experience for free analytics.

SlideShare vs Scribd A comparison of services which one is right for you

Why use either?

  • Another way to reach customers. Both of these sites have broad reach.
  • A way to host your presentation or document with the option of imbedding it on your own site.
  • Another way to capture share of search (i.e. more search results that have your content).

How SlideShare and Scribd make money influences their sites and should influence your decision on which to use.

While both sites have advertisement on them. Slideshare allows users to select a pay option to completely remove ads from your document and user page. Scribd doesn’t offer any premium package for the brand (i.e. the uploader) and instead runs ads against all upload document. If getting someone to download your document is a goal, Scribd likely isn’t the best service for you. See this from their advertising page:

[A]fter 6 weeks, a document uploaded to Scribd it is no longer freely available for download. The user must then either upload a document to get one in exchange, or create an archive membership for unlimited downloads.

Traffic and the kinds of traffic

Both sites get similar amounts of traffic with Slideshare increasing getting more, but I think the key is the kind of traffic each site get and how they brand themselves. Slideshare is focused on business information including presentations and reports, while Scribd seems to allow almost anything. If you have a look at the Scribd home page and featured sections, most of these pages focus on consumer oriented books and textbooks.

I rarely see Scribd rank for Google searches I do. It could be that I am not doing the right kind of searches, but I have done thousands of various industry, marketing and general searches in the past year and have seen one or two Scribd result from all of those. This could be because they lean toward books and government documents (thus why I don’t think they are the ideal fit for myself or many clients). So that gets them some serious volume.

On the other hand, I routinely see Slideshare in the first page of results for many searches.

High volume uploads favors Scribd

One advantage of Scribd is that their code for embedding provide a superior presentation of content. This has resulted in online publishers like TechCrunch and Mashable using Scribd to imbed documents on their own sites.

Scribd is also the best choice for bulk uploading and hosting of documents. When you have hundreds of documents that need to be shared, Scribd is a superior solution to Slideshare. This is reflected in Scribd being the official document share site for the U.S. Federal Goverment including the White House, Congress and FCC.

The Experience

Slideshare offers the ability to pay a premium to remove ads. Scribd does not.

In addition, Slideshare premium users can control their own pages look which allow brands to better control the user experience.

That said, if you don’t want to pay a premium for hosting or analytics, Scribd is a good choice since they provide analytics for all their accounts and don’t charge any fee.

As I mentioned earlier, if getting someone to download your document is a goal, Scribd likely isn’t the best service for you due to them forcing readers to pay for a premium service or upload a document in order to download.

Downloads can be particularly important for larger purchases in the B2B space where the researcher might not be the decision maker.

Summary

Both services do an exceptional job of doing what they do. If you are focused on lead generation, promoting thought leadership and are willing to pay a premium, SlideShare is the site you should choose.

 

Pinterest’s Twitter account hacked?

Many Pinterest users have dealt with their accounts being hacked in the past, but this morning, Pinterest’s own Twitter account seemed to have been compromised.

This tweet clearly stood out as not being a normal Pinterest tweet. Clicking on the link directed the users to fake news story on “the power of the Acai Berry”.

Over 20 minutes after the tweet was posted it remains up and had been retweeted 11 times with 22 people favoriting it.

 

 

Who is a good plumber? – How Facebook is bringing back the power of a Like.

Trying to piece together Facebook’s announcement today from live blogs had me frustrated. Why would I care which of my friends like both Star Wars and Harry Potter (that is all of them). 😉

But after thinking about the new Open Graph Search system today, and then reading Erin Griffith’s piece on marketing potential, I can see some uses, and the biggest one I see as a marketer and business owner is that Facebook is going to become a powerhouse for lead generation.

I wrote last year about how Facebook was decreasing the value of a Like. Other writers questioned that notion, but as I talk to small business owners and Page Admins, they consistently talk about how their reach and engagement decreased in August and September of this year.

It felt like Facebook had tricked many of into putting effort into the system, only to then pull the rug out from under us. While I still don’t think  a third party service, including Facebook, should be a place to focus marketing and advertising budgets, the Open Search Graph is certainly going to bring back the power of the Like.

How Facebook Open Graph Search will change the value of a Like.

Let’s use the example of looking for a plumber. In the past you would likely do a Google search or ask for recommendations on a social network. With Facebook Open Graph Search you just type your search into Facebook.

“Who is a good plumber?”

Facebook already has an extensive social graph just for you, and it seems they have figured out some natual language search.

If not from the start,  then eventually you will likely be served up with a list of plumbers in your area that have the most likes from your friends.

This is a simplistic example of what Facebook could do. It is more likely that they will eventually weight your whole social graph into the results. You are more connected to some people? Then their liking a plumber will be more important. Your friend took the time to engage with said plumber (I know, get a life 😉 ), then that like will be weighted more.

Even with those qualifications, the Facebook Search return a list of plumbers with your friends images associated with the plumber. 

You might look at a couple of the page or maybe then Google the same inquiry, but none-the-less, Facebook becomes an essential place you look when you are searching for a service. 

That is lead generation, and that has been where the money has always been and likely will continue to be in the future.

Google dominates internet advertising because they understand intent. Facebook just took a significant step to figure it out too.

Why you still shouldn’t put all your “Likes” in Facebook’s Basket

We shouldn’t fool ourselves into thinking that the results will stay purely based on the open graph data. If Facebook is successful at generating leads this way, the next step will be to allow businesses to get priority listings based on sponsored results.

Just as Google gives additiional placement to companies who pay for placement, so too will Facebook when they have a system figured out.

Those who have worked in any lead generating system understand that the game is always changing. The same type of dynamic nature that we have seen with Facebook Edge Rank and Google search algorithms will occur in Facebook search.

If you put a considerable amount of time into Facebook, the Open Graph Search should be viewed as a positive development. If you haven’t put time into Facebook, keep an eye out for opportunites as this new search features plays out.

Two ways that Pinterest changed the Internet in 2012

 

Pinterest had a banner year in 2012. While Pinterest made dozens of substantial changes on their own platform, two key elements of Pinterest had a significant impact on the Internet as a whole.

 

Pinterest used automatic attribution to tame the Internet’s wild west attitude toward giving credit for creative content.

After being maligned early in 2012 as one of the biggest image misappropriaters,  Pinterest has made major strides to accurately attribute the content of the Internet back to its source.

Attribution could end up being Pinterest’s greatest legacy. When I talked to Ben Silbermann in February of 2012, attribution was on his mind. He hadn’t implemented automatic attribution tags on Pinterest yet, but he was already talking about the possablity of these types of tags being used across the entire Internet. Since then, Pinterest has worked with some of the largest social network and creative content hosting platforms to implement automatic attribution links with all pins that have content originating from these sites. The system uses an API and so far  the following sites are using this feature:

  • Flickr
  • YouTube
  • Behance
  • Vimeo
  • Etsy
  • Kickstarter
  • Slideshare
  • SoundCloud
  • 500px
  • Dreamstime

Some discussion of this topic from earlier this year. 

Pinterest’s ability to work with some of the most popular services on the web to better provide attribution for creators is one of the biggest long term change to come from Pinterest this year. Whether these attribution tags can be eventually extended out to other parts of the web remains a big question, but Pinterest making these tags a core part of there service paves the way for other services to consider including them.

More reading:

http://techcrunch.com/2012/10/13/pinterests-attribution-program-grows-dreamstime-joins-to-help-end-battle-over-watermarked-copyrighted-images/

http://llsocial.com/2012/06/pinterest-attribution-put-etsy-center-ecommerce-universe/

 

Every site on the Internet (ok, only most of them) incorporated some “Pinterest like” design.

Staggered chunks of content, whether images or anything else, became a design theme in 2012, and Pinterest deservidely got much of the credit. While other sites had previous used masonery design (thinking of many Tumblr themes), Pinterest’s success with a almost never ending page of staggered images got everyone chasing the benefits of masonry design.  eBayFacebook  and The Huffington Post all did “Pinterest like” designs, as did thousands of other sites around the Internet.

Whether this staggered approach works well for other sites and types of content has yet to be fully determined, but if you talked about website design in 2012 you likely used the phrase “Pinterest like” a number of times.

 

Can Pinterest bring any big changes for 2013? I would love to hear your thoughts.

 

A Year’s Worth of Actionable Blogging Tips

This is part of my year in review series.

While I blogged about a number of these tools and tips previously, this post highlights my favorites and includes additional information.

Organize your projects, blog posts or anything else, with Trello.

Trello Free Organization Tool - Easy to UseMy best tip for this year is to try Trello. I blogged about my use of this service in March and have used it more and more throughout the year. The bottom line is it uses a digital notecard format to organize anything.

If you already use Trello here are my Bonus Tips:

Shortcuts for common Trello functions

Also check out their blog to keep up on new features and use cases

Quickly research the social sharing of any page with SharedCount

SharedCount is basic analytics and research tool. It tells you how often an individual page has been shared across social networks. You aren’t going to be making indepth reports with this tool, but it is good for quick research.

Never make a blog post without an image.

People like images. Perhaps more importantly, social networks like Facebook and LinkedIn pull images from your blog whenever a post is shared. Don’t give up that space. You can create a text based images in minutes to take advantage of this with Recite This.

Fill in the blogging gaps by getting personalized news to inform your curation.

As much as I would like to blog about everything that peaked my interest, there isn’t enough time in the day. I am so inquisitive, I would need a couple extra days a week. 😐 Much of the gaps are filled by being active on different social media channels. For me that is Twitter. If you are going to find things to post about it, it helps to keep up on industry news. This blog post goes through some of the the best personalized news services.

Compose anywhere. Have access everywhere with Evernote.

Evernote for blog organization and compositionI have found this year that Evernote ends up being where I put anything that isn’t in my email program or saved to Dropbox. My normal compisition pattern is to start in Trello to organize ideas, and then I craft longer posts and reports in Evernote. Read more about how I used Evernote to blog.

When in doubt take the next step.

I feel like this personal blog post on working on difficult projects might be my best advice for 2012. If you ever have trouble getting something done, give it a read.