Twitter’s new summary email has been slowly rolled out to users. They started with inactive accounts, and last night this personalized email was sent to most users. Surprisingly many of the top stories where a promotion of Facebook.
I had access to a dozen of the new Twitter summary emails sent last night and two of them led with a promotion of Facebook.
Automated curation can certain lead to issues like this were competitors are promoting each other, and if people are sharing their Facebook pages on Twitter, maybe they should show up as the lead in a summary email. The problem is . . . they aren’t.
Many shared Klout links now redirect to Facebook.
I have written previously about how Klout is making an aggressive push to get people to connect their Facebook accounts, invite friends to their service and authorize their Facebook app. Now Klout has started to redirect links to their own site so the automatcally go to Facebook. Frequently when you click on shared Klout link, it will take you to Facebook for another attempt to get you to connect.
This aggressive approach has been highlighted by the new Twitter summary email. When you click on the link to go to what you believe is Facebook, you actually end up going to Klout and get this message.
The actual link code is fairly complicated, and I assume is making sure anyone clicks on a link is prompted to connect their Klout account to Facebook and/or invite others to join:
Twitter’s Problem: User Confusion
Twitter’s summary email is getting it wrong. I click to go to Facebook, but in my case I am actually forwarded to Klout. Whether you think Klout is a useful site or not, I don’t want to click links in the Twitter email thinking I am going to one website only to end up at another. Klout can certainly redirect people from their own site to other pages. It is some of the most aggressive behavior I have seen, and Twitter shouldn’t be contributing to it with their confusing promotion of Facebook… err, I mean Klout.