In the video I outline three key reasons that Facebook was willing to make this purchase:
1. Better mobile presence
2. Prevent competitors from purchasing Instagram
3. Facebook taking their deep social graph knowledge and extending it to mobile
I also predict that Facebook will eventually have their own web search engine as well as a third party ad network like Google Adsense.
- Josh Davis on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Schwartz on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Davis on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Jon Loomer on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Josh Davis on Simple, but extremely useful tool to check social shares from your site and the competition.
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