Early this morning, The Next Web reported that a new Pinterest profile page design had gone live to everyone’s accounts. You should be able to view your page’s new look by logging into Pinterest or going to http://www.pinterest.com/YourUsername.
I am still trying to understand what was wrong with the previous profile pages. It was easy to see what boards people had, and you could get a quick view of nine images for each board. The new profile can best be described as cluttered. It could be I like images with quite a bit going on, but when viewing @free’s new profile page, my eye can’t decide what to settle on.
The Next Web described the new look as “streamlined”, but I don’t see it. In the past the photos where the focus on the page. If you wanted to learn more about the pinner, that information was in a column to the left. Now the bio information is prominently displayed at the top, and fewer photos are actually displayed when you go to someone’s profile page.
Pinterest cuts off existing bios.
I kept clicking around the bio section trying to figure out how to the read the rest of @free’s bio, but those clicks were in vain. Even in the Pinterest control panel, the full original description was gone.
It isn’t a big deal, but a little notice from Pinterest (even an email) would have been helpful. For your own reference, the new limit for the “About” section is 200 characters.
Keep Pinterest Unique
In the last three weeks, two reporters asked me whether Facebook could simply copy Pinterest’s concept. I countered that Pinterest has the unique advantage of a clean look and an image focus. Those two things would make it difficult for another other social network to copy Pinterest without setting up a separate section of their site. I still don’t believe Facebook has any interest in copying Pinterst, but I am surprised that Pinterest seems to have taken some cues from the Facebook Timeline and not in a good way.
Profiles are not the main way people experience Pinterest; so I don’t expect it will harm the user experience that much, but it does seem to be a step in the wrong direction.
It is easy to criticize something new, so I would love to hear your thoughts on the new design.