By Josh Davis
The word “gamification” is popping up all over the Internet and business world. The idea is that if you can make a process into a game with rewards and detailed stats, you can make that process more compelling. If it is more compelling you will keep coming back to it, and then it becomes a habit.
Unsurprisingly, actual games do gamifying best; game makers have years of experience consuming and creating games. But gamification can apply to a number of different areas. Social check-in services use the idea of points and badges to keep people using their applications. SalesForce.com has actually implement game like elements in their software to keep workers focused on getting “next steps” done. Many web sites employ a progress meter to encourage new users to complete a number of steps so they will explore and gets the most out of a product.
Some would say that if you have to turn something into a game, then it likely isn’t worth doing on its own. While there might be some truth to that, gamification can actually be used to get people to do things that they otherwise wouldn’t, and those actions can provide real value to themselves and others.
The issue of monetization should be near and dear to the hearts of anyone who loves a certain social media platform. If you are taking the time to actually read a blog about social media, you likely already understand the value social media has to you and perhaps your business. One of the reasons that [...]
- Josh Davis on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Schwartz on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Davis on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Jon Loomer on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Josh Davis on Simple, but extremely useful tool to check social shares from your site and the competition.
- Protect yourself from the newest hacking of Pinterest accounts. Update 7/19: The article below is still relevant, and you should check ... (11,354)
- Pinterest is quietly generating revenue by modifying user submitted pins. Additional Update (2/15): Pinterest adds disclosure about how they (might) make ... (5,273)
- Pinterest hacked. Hundreds of thousands of users are unknowing posting spam pins. I have two new blog posts with details of the ... (4,504)
- 12 Things You Didn’t Know About someecards These popular ecards have become one of the staples of ... (4,066)
- The guy who followed over 1,000,000 people on Pinterest in the past 24 hours. Pinterest's popularity might be starting to draw the interest of ... (3,751)