By Josh Davis
By their very nature, most social media articles and how-to guides focus on ideas for those who are already actively using social media. If you are in that group, I still think you will find these steps interesting. But this three step approach to solving your organization’s social media plan, also works if you don’t even know what Facebook or Twitter is.
The three steps . . .
1. Go through your business/corporate ladder (or just a list of employees). Start all the way the top and go down. Circle everyone on that list who has these six qualities:
- You trust their opinion.
- They make good decisions quickly.
- Have shown the willingness to learn new ideas, concepts and/or technology.
- Are able to write and edit effectively.
- Gets along with a variety of people well.
- Understand your business.
2. Take the lowest paid person in your organization who has all those qualities, bump their salary a bit and make them your Head of Social Media. Have them report just to you.
3. Have them spend the next month doing nothing else on company time except:
- Talk to one person in your organization every day. Try to plan it so they can talk to people at all different levels and areas of the business including the your lowest paid employees.
- Have them start their own personal social media accounts and use them daily.
- Give them the ability to broacast their interest in social media to your organization. And then talk to employees who are currently using social media in their daily lives (including just personally)
- Have them go to social media conferences, meet-ups or any gatherings were social media is discussed
- Have them go to meetings that involve your business community whether that be local or industry focused.
At the end of one month, ask them what they want to do.
Then you will have your social media plan.
By Josh Davis
When I first started to understanding the value of social media, I wanted to take that knowledge and use it in my investment decisions.
I started doing Google searches such as “Social Media stocks”, “Social Media publicly traded companies” and the like.
I quickly found that there weren’t any pure-play social media stocks. Even those companies, who owned social media related brands, were the weaker of the social media platforms. You could buy News Corporation who owns MySpace, but who wants to invest in MySpace, let alone have to invest in all the other News Corp companies. You could invest in United Online, but then you would be stuck with what I view as a disaster site, Classmates.com.
After a weekend of research, I determined that there wasn’t really any social media investment opportunities in publicly traded stocks.
Today, a year after all that research, nothing has really changed. In fact things might have gotten worse. A LinkedIn IPO is in the works, but no definite date has been established.
By Josh Davis
The NOW Revolution written by Jay Baer and Amber Naslund is being released today. The content of the book provided my inspiration to review it, but the subtitle “7 Shifts to make your Business Faster, Smarter and more Social” influenced my structure.
To go along with the “7″ theme, here are 7 overall things I appreciate about The NOW Revolution book:
- Has actionable insight that I can immediately put into place
- Provides additional resources when appropriate, but is largely contained
- Has depth that goes beyond the normal, daily stream of social media articles
- Timeless, in that it focuses on process, not the particular technology or platform
- Provides case studies when possible
- Well written
Now on to some highlights . . .
The book is divided into seven sections and I am going to briefly describe each section and provide my favorite highlight.
By Josh Davis
Last week I had a true “eureka” moment when I tried out Paper.li. I am not saying this product is the end all of personalized news, but in my case, as well as possibly yours, it is as close as I have gotten.
Each day, Paper.li takes all the tweets from accounts you follow and processes them. They focus on the tweets that have links to articles, photos and videos. They present this content in easy-to-read web pages that have the feel of a news site.
Paper.li uses their own internal ranking mechanism to determine what is most relevant, and based on my experience, they do a pretty good job.
Why does Paper.li work so well?
In my case I think it has to do with how I use Twitter. My follow list is best described as sacred. If I follow you for any length of time, you can assume I find what you post interesting or meaningful to me.
So by that very nature, I have already put my own curated stamp on whose opinion I value and the content of what they post. This is one of several reasons why Twitter is so popular. First has to be the ability to connect, but for most people, it is also the ability to custom control what content they receive and by who.
When Josh first asked me to write about Customer Service and Social Media I arrogantly thought, “sure, no problem!” As I sit down and try to shape my thoughts and experiences into a cohesive post I realize this is much more difficult than anticipated.
With 2 years experience answering customer service issues via Twitter and Facebook, 5 years experience answering via email and approximately 15 years of customer service experience total, I have plenty to talk about. But how do I make it relevant for everyone? Obviously, the solutions I give our cable and Internet customers (powercycle your router) differ from what a bar like @TheSandbar might tweet to their patrons, but customer service is customer service is customer service.
If your business offers a product or service, whether you believe it or not, you are in the customer service industry. Even if you’re a tiny business of one or a huge conglomerate, you have a customer base, both internal and external. Your job now is to support that product or service by creating relationships with your customers and gaining their trust. How will you reach that customer base? How can you build a bridge to lead them back to you?
- Josh Davis on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Schwartz on Alexis Madrigal’s “Dark Social” premise is flawed.
- Josh Davis on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Jon Loomer on Facebook makes unannouced change that is significantly affecting the reach of your page.
- Josh Davis on Simple, but extremely useful tool to check social shares from your site and the competition.
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